The cicadas were whirring madly in the late Summer sun as my friend Brian handed over two lime green tickets. My heart skipped a beat and I think I soiled myself. Okay. I know I soiled myself. But why?
I was skeptical of the Obama campaign’s ability to translate spirit and hope into action and change. So why was I still get excited to see him? What weak-willed wretch had I become to be persuaded by this potential sycophant? I pondered more as we waited in line at Milwaukee’s lake-front amphitheater.
I realized my excitement comes from the fact that I have little faith in fortune tellers. And I don’t think Obama hovers over a crystal ball. His faithfuls often divine what future our nation will face under their leader’s incumbency—but that does not mean that Obama’s campaign is without a solid vision or plan.
My initial reaction to his campaign was one of awe. The design is refined, classic, masculine but elegant. Something Cary Grant would approve of. It smells strongly of web 2.0—dare I call it Campaign 2.0? As Kennedy’s win hinged on television viewers in the 60s, so too does Obama’s hinge on technology users today. The comparisons to Kennedy have been going on since he announced his intent to run for office—so I’ll leave it at that for now.
Some time passed and it occurred to me that this could all be a ruse. And if not a ruse, then it could perhaps fall flat. My skepticism of the campaign polish—the logo, the website, the SMS donations, video feeds and so on—has gotten me into many arguments. As a designer, I appreciate what goes into creating an identity—more importantly, I know that an identity can be used for good or ill. That’s what scared me. That power and potential.
But as the crowd filled the seats and their rally cries emanated through the covered venue, I realized that what brings change is people. I looked around at all the people. Their eyes watering and hearts pounding, these people filled with hope, inspired and empowered by a man who understands how the world is changing and what it takes to mobilize a nation. It was hard to not have faith in the 20,000 human beings surrounding me.
Obama shows intent and social consciousness beyond that of Kennedy, Carter, Clinton—the few presidents who give me even a whisper of patriotism. We are extremely lucky to have a leader who knows that citizens run nations—and isn’t afraid to empower them.
That is why I pooped my pants. Change indeed.
Obama’s campaign has been rather vague – graceful and charming, but like a politician’s promises, nothing to bank on until January 20th and beyond. But I can’t quite swallow him as someone to wield negative power. An apathetic power, maybe, or rather, a two-dimentional power after his four-dimentional promises. But there’s something very very exciting about the potential behind him. I worry (it is my thing, after all) what he can really do to change the state of race in the United States, for example, but that doesn’t mean that I’m not starry-eyed with hope that he can take steps in that direction.
Plus, he’s dreamy.